Design Sprint Training: Unleash your team's potential and drive innovation

Simon Tratnik
  • 9
    min read
  • Simon Tratnik
    Apr 18, 2023

With the rapid increase in competition in today’s business landscape, it has never been more important for teams to stay innovative. Many business leaders understand this but are often unsure about how to position their businesses to stay ahead of the competition. 

You may find yourself wondering if there’s more you can do to empower your team and redefine the meaning of ‘true potential.’

Well, there is.

Design Sprint Training is a transformative approach that many top organizations have used to transform their teams and unleash their full potential. 

Design Sprint Training is a comprehensive process that not only accelerates decision-making and problem-solving but also cultivates a culture of innovation within organizations. It helps teams overcome challenges, enabling them to discover game-changing solutions to consumers’ or customers’ problems. 

In this article, we will explore how Design Sprint Training can reshape the way leaders approach challenges and opportunities, ultimately driving growth and success. So, keep reading to learn how you can make teamwork thrive and boost innovation.

Common Problems Creative Teams Face Today

Every solution that has ever existed has a problem as its precedent. For creative teams, the innovative ideas that keep customers happy and drive business growth don’t always come easy. There are several challenges that can slow down progress and limit a team’s ability to consistently deliver brilliant ideas. Some of these problems are:

1. Limited Resources and Tight Deadlines

Limited funds, tools, or time can significantly affect your team’s ability to think outside the box to discover new designs and make headway on modern solutions. However, one primary focus of Design Sprint training is to help your team be the most productive with limited resources and time.

2. Multiple Perspectives and Opposing Opinions

For creativity, having multiple voices and thoughts can be super helpful, but it can also slow down the design process (or even bring it to a grinding halt) because of arguments and misunderstandings. Team members may have various thoughts or ideas about tackling a problem or accomplishing tasks, but without the right training on how to accommodate diversity, they’re not likely to make headway.

3. Unclear Goals and Expectations

Another significant challenging experience for teams is when the objectives and goals aren’t properly spelled out or pinpointed. It makes it difficult for team members to know their roles well enough to align toward making a project a success.

These common challenges creative teams face can be surmounted with adequate Design Sprint Training. But first, let’s understand what a Design Sprint is.

Agile team is focused in lean startup and design process during in person Design Sprint academy.

What is a Design Sprint?

Are you new to Design Sprints? Well, if you are, that’s okay because we’ll be telling you all you need to know about a Design Sprint, how to use it, and its benefits. So, what exactly is a design sprint?

Design sprint is a step-by-step process for going from idea to innovative solution in just 5-days. It is a combination of elements from business strategy, design thinking, innovation, and more, to create a reliable strategy for innovation that any team can adopt.

The Design Sprint reduces the time and resources necessary to help teams generate, adjust, and test ideas. This game-changing idea was developed at Google Ventures by Jake Knapp.

Let's see what happens in the Design Sprint.

Phases of Design Sprints

The week of a Design Sprint can be divided into the following phases:

  1. Understand - Pinpoint and define the problem clearly, gather insights, and establish the goal of the sprint.
  2. Sketch - Explore multiple solutions through brainstorming, sketching, and rapid ideation.
  3. Decide - Select the most promising solution and create a detailed plan for building the prototype.
  4. Prototype - Develop a high-fidelity prototype that can be tested with customers.
  5. Validate - Conduct user tests, gather feedback, and refine solutions based on the insights collected.


Key Roles in a Design Sprint

Before getting started with a Design Sprint or Design Sprint training, it is important for you to understand the key roles available in the process. These are:

The Design Sprint Facilitator

This is usually a third party who's a sprint master. The facilitator is responsible for preparing the sprint, ensuring the team sticks to the goals, time management, implementing the set rules guiding the Design Sprint, and documenting the entire process.

The Decider

The decider is basically someone with the power to make decisions on whether a project should be explored further or killed on the drawing board. It's the decider's job to keep the whole team excited, overcome challenges, and choose the best innovative solution that becomes a prototype.

The Sprint Team Member

Members of a sprint team have an important role in discovering the solution to certain problems. During a Design Sprint, team members share their thoughts and ideas and find a way around the problem in the process.

When Should You Run a Design Sprint?

Design Sprints are usually run when an organization requires a unique answer to a challenging question or when teams are stuck. Some instances where Design Sprints are useful include:

  • Testing new business ideas.
  • Upgrading an existing product or service.
  • Designing products or sketching aspects of the products.
  • Explore new prospects.
  • The start of a new project.

If any of the above apply to your team or organization, then you should run a Design Sprint.

How to Know If Your Organization Needs Design Sprint Training

If your organization is struggling to stay innovative or your teams aren’t producing the right results, then you should consider Design Sprint Training. Here are some reasons to set up Design Sprint Training for your team or organization:

Accelerated Decision-Making and Problem-Solving

Design Sprint Training is a structured, time-bound process that equips teams with the skills to make faster, more informed decisions. It condenses what might traditionally take weeks or even months into just a few days. By compressing the decision-making timeline, organizations gain a competitive edge, adapt swiftly to changing market dynamics, and seize opportunities before the competition.

Imagine a scenario where your team faces a critical product development challenge. Design Sprint Training teaches your team how to dissect the problem, gather insights, ideate, and test solutions within a matter of days. This accelerated problem-solving approach not only boosts business agility but also empowers your people with the confidence to act decisively.

Customer-Centric Innovation

The heart of any successful organization lies in understanding and addressing customer needs. Design Sprint Training places a strong emphasis on customer-centricity. It teaches teams how to empathize with customers, identify pain points, and develop solutions that resonate with the market.

By incorporating real user feedback early in the product development process, organizations can minimize the risk of creating products that miss the mark. Design Sprint Training encourages teams to step into the shoes of their customers, leading to products that not only meet but exceed customer expectations.


Fostering a Culture of Innovation

Innovation should not be an occasional event but an integral part of an organization's DNA. Design Sprint Training is not just a process; it's a mindset. It encourages a culture of innovation by making ideation and problem-solving a routine part of the everyday workflow.

When teams consistently engage in Design Sprint Training, they become more open to exploring new ideas, experimenting with solutions, and taking calculated risks. Over time, this cultural shift results in a more innovative and adaptable organization, capable of thriving in a rapidly changing business landscape.

Upskilling Employees

Upskilling is a necessity in the current business world, and Design Sprint Training is a valuable addition to any upskilling initiative. It equips employees with the practical skills and tools needed to tackle modern business challenges.

By investing in Design Sprint Training, leaders ensure that their teams are well-prepared to navigate the complexities of the business world. Whether it's a startup looking to disrupt an industry or an established corporation seeking to stay competitive, upskilled employees are a vital asset.


Team leads are learning through own design sprint challenge so that they can run their next design sprint on their own.

Employee Engagement

Traditional training methods can often be dull and uninspiring. In contrast, Design Sprint Training is known for its interactive and hands-on approach, which can boost employee morale and engagement.

When employees actively participate in problem-solving, idea generation, and prototype testing, they feel a stronger sense of ownership and purpose. This engagement not only improves job satisfaction but also translates into tangible results as teams collaborate more effectively.

Resource Optimization

Doing more with less is a constant challenge in today's competitive environment, . Design Sprint Training offers a solution by helping companies optimize resources, including time, manpower, and budget.

By condensing the product development timeline and rapidly iterating on ideas, organizations can reduce wastage and allocate resources more efficiently. This not only leads to cost savings but also allows teams to focus their efforts on initiatives that have the highest potential for success.

Design Sprint team is learning on own sprint challenge.

Reducing Time-to-Market

Time is often the most critical factor in a product's success. Design Sprint Training can significantly cut down the time it takes to go from concept to market-ready product.

Consider the advantage of getting a product to market in a matter of weeks instead of months. This accelerated time-to-market not only allows organizations to respond to market changes more rapidly but also generates revenue sooner, contributing to overall business success.

Conflict Resolution

In any collaborative environment, conflicts are inevitable. However, Design Sprint Training can help teams navigate through conflicts by fostering a culture of open dialogue and problem-solving.

The collaborative nature of Design Sprint sessions encourages team members to voice their concerns, challenge assumptions, and work together to find solutions. This open and constructive approach to conflict resolution not only strengthens team dynamics but also leads to better decision-making.


Design Sprint team is deep dive into design sprint course.

Shared Language and Processes

Innovation thrives when everyone within an organization speaks the same language, shares tools and methods, and follows a common process. Design Sprint Training accomplishes just that.

By standardizing the innovation process, Design Sprint Training ensures that all team members are on the same page. This shared foundation allows for smoother collaboration, more effective communication, and a unified approach to solving complex challenges.

Case Studies of Human1st’s Design Sprint Training

Human1st's Design Sprint training has received positive feedback from past attendees and corporate clients. These testimonials highlight the transformative impact that the training has had on teams, boosting their creativity, productivity, and ability to innovate.

Design Sprint team during Design Sprint academy creating the map and looking inspiration from lightning demos.


Notus is a tech company from New York City that had identified an urgent need in their market and went from an abstract concept to a validated product in 3 weeks with Design Sprint. In the words of CEO Yuliya Bel:

Our decision to use the Design Sprint for Notus was driven by the need for quick results. It was crucial not getting into the analysis paralysis that you'd typically get in your normal building cycle. The Human1st Design Sprint process is so streamlined and effective that it was the perfect fit for bringing Notus to market.
<quote-author>Yuliya Bel, CEO and Co-Founder at Notus<quote-author>


Povio, a design and development agency, discovered the value of our Design Sprint Training in transforming their hiring process for young talent with Povio Academy. With the help of the Design Sprint methodology, Povio Academy was able to rebuild its entire design process, providing participants with new skills to showcase their problem-solving abilities.

This approach allowed the company to get a sneak peek into participants' decision-making and problem-solving skills while delivering expertise and professional development when needed.

One participant noted the impact of the collaborative process on team dynamics:

Even though I met everyone in my team for the first time just five days ago, I feel like we knew each other for a really long time, and that gave us the momentum to come up with great ideas, all because of the very collaborative (Design Sprint) process.
<quote-author>Povio Academy student<quote-author>

The case studies above highlight the benefits of Human1st’s Design Sprint Training which may be summed up in these three points:

  1. Human1st’s Design Sprint Training makes it easier for teams to learn and understand what customers need so they can scale design thinking within fewer days instead of months.
  2. With the training, your team no longer has to depend solely on a stroke of luck or genius. Instead, they will be able to strategically design and innovate new products and truly resonate with customers’ needs and expectations within a couple of days.
  3. Human1st’s Design Sprint Training program is designed to help team members get rid of brain fog and start innovating more consistently. With a trained facilitator, the sessions with teams can be practical and inspirational. The program provides teams with tested tools and processes for innovative design thinking and how to implement it.
Team during the Design Sprint workshop learning design sprint facilitation and how to run design sprints.

Unleash Your Team’s Potential With Design Sprint Training

Human1st’s Design Sprint training works effectively, and over the years, participants and companies like Povio and Notus have given positive feedback about the process. Whether you're a leader looking to transform your organization or an individual eager to expand your skill set, take the first step towards innovation by exploring Design Sprint Training. 

Design Sprint Training offers tools, skills, and the right frame of mind to create innovative solutions that improve the lives of your customers. By embracing Design Sprint Training, you're not just investing in a process; you're investing in a brighter, more innovative future for yourself or your organization.

Ready to learn Sprinting? Sign up for Human1st’s Design Sprint Training today!

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