![Businessman is launching a software product.](https://cdn.prod.website-files.com/63b807297cb7a482ecb20d52/63cbbc9670ce982f3b3e791c_Problem-1.jpg)
You’re tired of playing darts in the dark, working on multiple product ideas you’re not sure anyone wants?
- Endless meetings with no conclusions that drain time, money and motivation?
- Confusion and misalignment between cross-functional teams and stakeholders?
The problem is, you’re stuck
![Businessman is launching a software product.](https://cdn.prod.website-files.com/63b807297cb7a482ecb20d52/63cbbc963a069659757efeb1_Problem-3.jpg)
Symptom #1
Trying to get everything perfect from the beginning, so you never make real progress.
![Businessman is launching a software product.](https://cdn.prod.website-files.com/63b807297cb7a482ecb20d52/63cbbc963f5ddf1f6e76c92d_Problem-2.jpg)
Symptom #2
Focussing on features and output instead of the overall value to the user.
![Businessman is launching a software product.](https://cdn.prod.website-files.com/63b807297cb7a482ecb20d52/6408a9a56785cd4858fd52d4_User-Research_meeting.jpg)
Symptom #3
Not getting customer feedback early and consistently.