The Challenge
How do you decode a flawed user experience?
The insurance landscape is fiercely competitive. RGAx, the innovation arm of RGA (Reinsurance Group of America, a global leader in life and health-related reinsurance solutions), recognized that while they had a robust product offering, the user experience in one of their insurance product funnels was less than ideal.
The company understood that existing bottlenecks were impeding growth but couldn't pinpoint where those bottlenecks were—or how to resolve them effectively.
